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Is Your PPC Or Adwords Campaign Crashing On The Landing Page? What is a good landing page? The crucial half of a PPC campaign most people don't know about. Google Adwords, Yahoo (formerly called Overture Sponsored listings) and other Pay Per Click (PPC) companies give you the chance to get your ad or search listing at the top of the pack, right up front and perfectly matched to the searcher's query. With a clever and catchy, attention grabbing ad or headline you can win the viewer in that critical split second he has to decide to cl...

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